Quick answer
Since 1 March 2019, when a customer pays a deposit and then does not take up the supply (no-show, late cancellation), VAT remains due on the retained amount. The deposit is consideration for the customer's right to benefit, regardless of whether they exercised it. The change came from HMRC Revenue and Customs Brief 13 (2018), replacing the older treatment under which forfeited deposits could be outside the scope of VAT.

One exception is preserved: genuine security deposits (held against the safe return of hired goods, not as a payment towards a supply) remain outside the scope of VAT. The distinction is the purpose: payment on account, VAT applies; security against damage or non-return, no VAT. If the contract is later cancelled and the deposit is actually refunded, the VAT previously declared can be adjusted under Regulation 38.

This is one of the most overlooked rule changes of the past few years, and we still see businesses applying the pre-2019 treatment. The change came from HMRC Revenue and Customs Brief 13 (2018) and took effect on 1 March 2019. Hospitality is the most exposed sector, but anything that takes deposits (events, weddings, training providers, fitness studios, beauty salons, professional services) is in scope. If you took the deposit and the customer never showed, the post-2019 default is that VAT is due, not that the supply was cancelled.

Common mistakes & confusions
  • Treating a no-show deposit as outside the scope. This was the pre-2019 position and is still the default mental model in many businesses. Since 1 March 2019, a deposit retained because the customer cancelled or did not turn up remains consideration, and VAT stays due. Apply the old rule today and an HMRC check will pick it up.
  • Confusing a security deposit with a payment on account. A deposit held against the safe return of hired equipment is outside the scope of VAT. A deposit set against the eventual invoice is a payment on account and creates a tax point on receipt. The contract wording decides the treatment, not the receipt label.
  • Reclaiming the VAT when the customer cancels but you keep the money. If you have declared VAT on a deposit and the customer cancels, the VAT can only be adjusted (under Regulation 38) to the extent you actually refund. Keep all the deposit, keep all the VAT. The cancellation alone is not the trigger.
  • Forgetting the tax point on receipt. Section 6(4) of the VAT Act 1994 creates a tax point at the earlier of the invoice date or the receipt of payment. A "non-refundable" deposit accounts for VAT at the time it was received, regardless of whether the supply later happens. Backdating the VAT after a cancellation creates late payment penalties.
  • Issuing a refund without amending the VAT records. When a deposit is refunded, the supplier should issue a credit note and adjust the VAT under Regulation 38 in the period the refund is made. Failing to do so leaves the output VAT on HMRC's books and the refund coming out of post-VAT cash.

What changed in 2019, and why

Before 1 March 2019, HMRC's working position was that a deposit retained when a customer cancelled or failed to take up a supply could be treated as compensation, and so outside the scope of VAT. That position rested on the European Court's decision in Société thermale d'Eugénie-les-Bains (C-277/05), which characterised forfeited hotel deposits as fixed compensation rather than payment for a supply.

Two later Court of Justice judgments changed the picture. Air France-KLM (C-250/14) held that VAT was due on non-refundable airline tickets where the passenger did not fly, because the customer had paid for the right to benefit from a service whether or not they used it. Firin OOD (C-107/13) reinforced the point that VAT due on a prepayment cannot simply be reversed unless the payment itself is refunded.

HMRC reflected those judgments in Revenue and Customs Brief 13 (2018). From 1 March 2019, deposits retained on a customer no-show or cancellation became consideration for the underlying supply, taxable in full at the rate applicable to that supply. The "compensation" treatment effectively disappeared for prepayments tied to an identifiable supply.

Payment on account vs security deposit: the distinction that decides everything

The Brief 13 rule applies to payments on account, that is, money paid in advance that is intended to count towards the eventual price of a supply. It does not apply to genuine security deposits, which are a different beast and remain outside the scope of VAT.

The line between the two is in HMRC's manual at VATSC06120 and VATTOS5135, and turns on what the deposit is actually for:

In practice, the contract wording and the actual mechanics decide which one applies. Labelling a payment-on-account as a "security deposit" on the receipt does not change its substance. HMRC and the tribunal will look at whether the deposit was always destined to be applied against the price.

When the customer cancels: what to do with the VAT

The Brief 13 framework is straightforward once the deposit has been correctly classified at the outset. For a payment on account:

The expensive mistake on the supplier side is treating the cancellation itself as the trigger for the VAT adjustment. It is not. The refund is the trigger. Until the money actually moves back, the VAT remains payable to HMRC. This catches businesses that write off non-refundable deposits in their accounting system as if no supply had ever happened, and then forget to remit the VAT that was tied to those receipts.

Need a hand?

Worried that your business has been treating no-show deposits as outside the scope since 2019? Our VAT Compliance Audit takes a clear look.

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Sector examples: where this matters most

The Brief 13 rule applies across the economy, but a handful of sectors carry the bulk of the exposure because deposits are a normal part of how they trade:

The common pattern is that the VAT exposure builds up quietly. Each individual no-show feels small, the deposit is often modest, the cancellation is administratively annoying, and the VAT consequence is the last thing the business is thinking about. Over twelve months and several hundred no-shows in a busy hospitality business, the underdeclaration can be material, and it is exactly the kind of pattern that an HMRC compliance check will surface from the daily takings records.

When you might need expert VAT advisory

The Brief 13 framework is conceptually clean but the application gets messy at the margins. In practice, the situations below are where a senior specialist's read makes a real difference:

Whether you're a business owner or an accountant working on a client case, we focus on the VAT questions where extra expertise pays off, and we work in plain English.

General information, not personal advice. UK VAT rules are detailed and the right answer for your business depends on your specific circumstances. For decisions with real financial impact, get them checked by a specialist.